Oo! Oo! Wal-Mart is Out!!

Well I'll be darned. Looks like someone realizes that Netflix has a great thing going:

Under the agreement, Wal-Mart will offer its online customers the opportunity to sign up with Netflix at their current monthly subscription price of $12.97 for a year, and Netflix will promote Wal-Mart DVD sales to its 3 million subscribers.

Blockbuster is still in it; Amazon is still a darkhorse, but this can only be good for Netflix.