Sad but true: this was a time-honored ritual for William and Mary students who turned 21. The rite involved driving over to the Anheuser-Busch brewery near Busch Gardens to check out the hospitality room...and get free samples. Not full beers, mind you, just six ounces or so.
What is weird is that the coverage is making it sound like they were handing out free beer right in the middle of the theme parks, in which case I can understand why they might have killed the program.
Well, that and the expense of operating said program, especially in college towns.
But I never saw anything like what they're talking about, where it was co-located with the theme park. The brewery was entirely separate.
Then again, I haven't been to Busch Gardens "Europe" since they added Ireland.