Another aspect of the TiVo service they're rolling out to placate the advertisers is a pop-up that will apparently appear as you fast forward through ads.
I'm sure this is going to be annoying as heck to have to deal with, but I'd rather have TiVo as a company getting another revenue stream/keeping the larger advertisers off its back than as a company with impervious integrity and going out of business.
It's another step along the path that they initiated when they put two guys (Chuck Fruit & Joe Uva) who are prominent in the ad industry on their board: "Please don't hurt us, mega-corporations! We can play nice!"
I want my TiVo around!
If only because I turned the sound effects back on while SigO was out of town so the TiVo could keep me company... I especially like the tympani "error" sound.